Yes, it’s true! There is no need to strip, prime or sand when using Chalk Paint®.

Chalk Paint® was developed by Annie Sloan in 1990 to fulfill her need for a versatile paint that would have multiple uses.  Annie named the paint Chalk Paint® because of its velvety matte finish. Chalk Paint® has been available in the U.S. since 2010.
  Chalk Paint® is very easy to work with for everyone, from the novice to the professional.
Chalk Paint® adheres to most surfaces and creates gorgeous results quickly and easily.  There are 32 fabulous European colors, which can easily be mixed to extend the range of hues.  Chalk Paint® contains very little black pigment, which allows easy color mixing.  Add a little water to make it smooth, thicken it up by leaving the lid off, or make it into a wash by adding even more water.  Add Annie Sloan Soft Wax to seal and protect your piece while providing a subtle sheen.  Chalk Paint® offers gorgeous results that have never been so simple and straightforward.  
  Glorious Possibilities carries all 32 colors in quart cans and sample pots as well as Soft Waxes, Annie Sloan paint and wax brushes, and other Annie Sloan accessories.

There is only one, Chalk Paint, but it offers endless and glorious possibilities.